Out-of-home Advertisements -the nice-sounding word for all sorts of advertisements consumed away from home, such as digital signage- is more very likely to become an increasingly important part of the marketing landscape for this week’s statement that Clear Channel Outdoor Holdings will roll out electronic billboards in four cities: Akron, OH, Columbus, OH, Memphis, TN, and Wichita, KS.
Making Up the electronic billboard network in every town is:
• Memphis: 5 14-foot-by-48-foot digital screens;
• Akron: six 14-foot-by-48-foot digital screens;
• Wichita: six 12-foot-by-24-foot digital screens;
• Columbus: six 12-foot-by-24-foot electronic screens.
Even though How big Clear Channel led sign rental and its continuing commitment to creating digital billboards networks really are remarkable, what is more striking is that the flexibility that the new medium brings into the marketing community. The business intends to rotate advertisements copy on every network screen in an eight-second loop, totaling a minimum of 1,250 advertising places daily!
Compare that shocking number to the paltry 23 advertisements messages that the indications would have happened for months or even months when they were made of ink and paper.
What is clear in the Clear Channel Outdoors illustration is that the dramatic effect technology is having on how advertisers can convey their distinctive advertising and marketing messages to individuals from home.
The same holds of led sign rental. They combine the charm of Tv -images, text, animation, audio and video- with an increasing presence In retail shops, malls and other venues in which consumers visit store. Maybe even more significant, exactly like the Clear Channel digital billboards, the Messaging on electronic signage networks may alter often -much over the usual Million times daily if needed.