Indie Music Advertising – Why Indie Musicians Are Struggling to market Music

If you are an indie musician and you are struggling to market your music, in case you are struggling to obtain publicity, then it really is probably due to at least among these three reasons:
Reason amount 1 # 1. Music Marketing has got forgotten, or has no idea of, the true worth and power of music. Indie musicians need to think similar to entrepreneurs. Every successful business owner ask this question: What’s the value of the task that I really do or the merchandise I make? Quite simply, for your music, what issue does your music resolve for my market? When you can answer that question, you then have your brain of a music business owner.


The music market has cheapened the worthiness of music and decreased the worthiness of it to entertainment, to a catchy defeat or hook, to product packaging. They are all features rather than benefits. All marketers understand that to be able to effectively market your item, you need to focus on the huge benefits that your item delivers to the buyer. You shouldn’t concentrate on the features. The worthiness of your product isn’t in the features however in the benefits. The worthiness of your music isn’t in your hook or your defeat but it’s in how people get your hook. It’s in how your hook/ defeat /lyrics solves the issues of others.

Music is a lot more than entertainment for enthusiasts. It has more worth and even more power. When you as an indie musician start to focus on the true worth and power of your music, you will create a successful business model which allows you to connect to your fans and present your fans grounds to purchase your music.

People don’t simply need to be entertained. It really is true that people buy music to become entertained, but real business owners dig deeper to discover the real inspiration behind why people purchase music. Why perform people desire to be entertained? Why perform people wish to be entertained with music? When you’re able to answer those questions, you then will know the worthiness of music and will give people grounds to buy it.